Page 6 - Mystery Shopper Report January 2022

2.Increasing Hotel Occupancy and Revenue

Kuwait’s fAdopt dynamic pricing strategy, grow revenue

iscal balance (KD billion, unless otherwise indicated)

You can certainly lower your price to attract guests and

to increase occupancy, but this is not a game for the

long run. So, you need to adopt a dynamic pricing

strategy

When occupancy is low, you must offer higher discounts

to attract guests, in order to ensure increased

occupancy.

Likewise, you should have the mechanism in place to

offer lower discounts when occupancy is on a little

higher

DRIVE